"Renuar Jeans" text in white on black background
Renuar Jeans logo on black background

Colin Firth once said, "We all know the dangers of sequels. Lightning doesn't strike twice in the same place too often, and I think you've got to move beyond it, go the extra mile and have the courage not to just repeat the first one."

At first, we thought: "The first campaign had five different locations, a huge production... how are we going to top that?" So, we took the slash (/) in the Renuar logo and built it to a size of 10 feet. That will make it.

Two people in white t-shirts against a blue background; one person is in focus and reaching towards the camera.

this huge structure, has became our "living billboard."

Two people posing on a staircase with metal railings.

we used our signature technique, duplication, to showcase the entire collection.

Two women posing on a geometric metal structure with a slanted white background, wearing casual clothing.

We chose "Higher Love" by Whitney Houston and had Ran Danker sing it. The connection was easy - a huge, high structure where the models are climbing on it.

Close-up of a person wearing high-waisted blue jeans, showing hands with long, decorated nails and multiple rings resting on the waistband.
Person with long blonde hair wearing a white shirt in a bright indoor setting.

Happily, that was not one of those bad sequels, but a start of a new era for Renuar.

Woman sitting on industrial stairs, wearing a white blouse, ripped jeans, and beige high heels.
Three models posing in denim outfits on a modern set with staircase background.
Two women in stylish outfits with blue jeans and white tops, posing on a staircase indoors with modern architecture.
Two people standing on stairs, wearing white t-shirts and blue jeans, with a modern architectural background.