Black background with "Renuar Re:Create Denim" in white text.
Renuar Re:Create Denim logo with black background.

Renuar is a fashion brands who serves all. When they introduce us to their Jeans line up, one of the challenges was to create a story line - as one was skinny, another was wide, boot-cut, mom jeans, etc.

When we research about the jeans, as a fashion item - we found out it never gets out of fashion. In every era - there was another jeans trend, but the overall category was always in-trend.

Neon diner sign with the words 'Diner Home Style Cooking' against a twilight sky.

The diner was our motif for the 70’s featuring the Boot-Cut Jeans

This is why we re:visited different eras, Our message, 'Re:Create Denim,' was a call to reimagine and rediscover the timeless appeal of denim across different eras. We wanted to inspire our audience to see denim not just as a piece of clothing, but as a canvas for self-expression and creativity.

A man and a woman in denim outfits stand near a vintage jukebox in a dimly lit setting labeled "70's Boot Cut."

Disco was the reference for the 80’s featuring the Slim Jeans

Group of people dancing in a brightly lit setting, featuring a man in a denim jacket and another in a white t-shirt from a Slim Jeans commercial.

Arcade showcased the 90’s featuring the Loose Fit

Monochrome image of a man falling backward onto a bed with the text '00’s Skinny' overlayed.

The 2000’s fan poster room showcased the Skinny Jeans

The campaign's creative direction, strategy, and execution allowed Renuar to establish a dominant presence in the jeans market. By connecting with consumers on a nostalgic and aspirational level, we successfully positioned Renuar as the go-to destination for timeless and trendsetting denim styles

Person posing next to retro arcade game machines with colorful graphics, wearing a white crop top and blue jeans, in a room with vibrant wallpaper and neon lighting.
Person in blue "Choose Empathy" hoodie and jeans reclining on floral bed with decorative pillows, surrounded by wall photos and art.
Person in white tank top and jeans in arcade setting with neon lights and vintage game machines.
Fashion model in blue jeans and white crop top posing in a modern space with large metallic spheres.
Two people in denim outfits standing in a room with checkerboard floor tiles. The man wears a denim shirt and jeans with black boots, while the woman wears a sleeveless denim top and jeans with tan boots.