"Israel Ministry of Tourism logo with the text 'Two Sunny Cities. One Break.' on a black background."
Logo of the Israel Ministry of Tourism with the text 'Two Sunny Cities. One Break.' featuring a sun drawing.

Be honest with yourself, what is the first thing comes to mind when you think of Israel?

We found it difficult to build a tourism campaign for Israel. As a brand, it just suffer with too much prejudice and opinions. So instead of educating - we just decided to stick to new brands:

"Tel Aviv Jerusalem" in colorful, stylized text on a white background.

Highlighting Israel’s being small as advantage, you can visit both cities in one trip.

Logo with text 'Two Sunny Cities. One Break.' featuring a sun icon.

And we just went wild with media. EVERY CAPITAL CITY IN EUROPE (+ New York)

London

Double-decker buses and street scene in London, UK.
Blurry long exposure image of a street with pedestrians and a bus advertising travel to Jerusalem and Tel Aviv.

New York

A colorful tram with advertisements for Tel Aviv and Jerusalem in a European city street, with people walking nearby and another tram visible in the background.

Prague

Subway station entrance with advertisements for Tel Aviv and Jerusalem travel, featuring a clock and escalators. Blurred people walking.

Copenhagen

Tram with advertisement for Tel Aviv and Jerusalem travels in front of a historic building.

Budapest

Colorful tram on a city street with Tel Aviv and Jerusalem advertisement, surrounded by buildings and greenery.

Amsterdam

Tram with advertisements for Tel Aviv and Jerusalem tourism on a city street.

Vienna

Street view of a tram in Milan, Italy, with advertisements for travel to Tel Aviv and Jerusalem, including prices and promotional images. The background includes historic buildings and a cobblestone road, with people walking and a car nearby.

Milan