Elections are always a time of the highest engagement possible. Especially when it was Trump vs Kamala.
We saw in our office that the country is dividing, and we wanted to use the platform we have as Hummus Republic to try to send a positive message in such troubled times. What started as an office initiative, led to a full OOH, billboard campaign that gain mass of brand awareness
And the comments come as fast as a bowl in Hummus Republic.
Our creative Director got interviewd:
“This campaign started as a spontaneous idea – a simple phrase we tossed around internally, with no brief or formal planning,” said Brikman Advertising’s creative director, Yarden Brikman. “Then suddenly, it all came together.”
Besides the press coverage, we also was mentioned as the Creative of the week by “The drum”:
