Text "RENUAR Club Med bunjorno summer" on black background.
"Renuar Club Med bunjorno summer" text in various fonts on black background.

Its 2022, White Lotus season 2 just came out, setting in Sicily, and everyone wants a piece of it.

That is one of the craziest ones. Two different brands, one in fashion, one in hospitality, gave as the same brief: Sun and Sicily. We said, Let’s collab! Luckily, our clients went along with it, went so good that we made three(!) episodes!

Episode 1

We realized that both tourism and fashion share a common thread of escapism, and our insight centered on portraying the incredible experiences Sicily offers, coupled with the joy of dressing impeccably.

Two people in a convertible car in front of Club Med Cefalù entrance.

We started with the girls of Renuar

leaving the resort, exploring the city of Chefalu

A woman in a peach dress walking outside near flowers, viewed from inside a car.
Blurred image of a red classic car on a road
Woman in a peach dress sitting on outdoor stone steps, holding a lemon, with a net bag of lemons beside her, near a palm tree and stone statues.

While exploring the city, the stumbled upon a

mama offered to cook them a huge pile of pasta

Four women, including two sitting and two standing, pose at a rustic outdoor setting with a red checkered tablecloth table featuring pasta, oranges, and flowers.

Episode 2

Episode 2 focused on the guys of Renuar (or Men Collection) they were more a trouble makers in the city, just waiting to meet the girls.

Coastal path with people riding scooters near turquoise water and green cliffs.

The opening shot is the guys traveling in the

stunning resort view on a bike, looking for troubles

Shirtless man looking at a red shirt against a clear blue sky

Barak meet them at the beach, stealing a

Renuar shirt from a laundry hanged on a rope

Woman hanging laundry on a small balcony of a beige building.

Angry local yells at them while they run away

Man jumping into water, holding knees to chest, with mountains and a boat in the background.

Episode 3

Three women in colorful dresses near a red convertible car in front of a building.

The girls arrive back to the Club Med

Group of people walking barefoot on rocky coast towards a rowboat by the sea.

They meet the guys and going for the

resort boat to go to an island for a party

A group of musicians playing guitars outdoors, with a focus on a woman in a light blue dress and a man adjusting her hat.

Fun Fact: the bands are real local band that we found during shooting. We also recorded them for the background music for the campaign.

A man playing a guitar and dancing with a woman outdoors, with other musicians in the background.
People dancing around a beach bonfire at sunset, with musicians playing acoustic guitars in the background.