Its 2022, White Lotus season 2 just came out, setting in Sicily, and everyone wants a piece of it.
That is one of the craziest ones. Two different brands, one in fashion, one in hospitality, gave as the same brief: Sun and Sicily. We said, Let’s collab! Luckily, our clients went along with it, went so good that we made three(!) episodes!
Episode 1
We realized that both tourism and fashion share a common thread of escapism, and our insight centered on portraying the incredible experiences Sicily offers, coupled with the joy of dressing impeccably.
We started with the girls of Renuar
leaving the resort, exploring the city of Chefalu
While exploring the city, the stumbled upon a
mama offered to cook them a huge pile of pasta
Episode 2
Episode 2 focused on the guys of Renuar (or Men Collection) they were more a trouble makers in the city, just waiting to meet the girls.
The opening shot is the guys traveling in the
stunning resort view on a bike, looking for troubles
Barak meet them at the beach, stealing a
Renuar shirt from a laundry hanged on a rope
Angry local yells at them while they run away
Episode 3
The girls arrive back to the Club Med
They meet the guys and going for the
resort boat to go to an island for a party
Fun Fact: the bands are real local band that we found during shooting. We also recorded them for the background music for the campaign.
