Building on the success of our previous categorical campaign for Renuar, we embarked on another venture, this time focusing on shoes. Our strategy involved using Ran Danker, the lead male presentor, to record a cover of 'Dance Monkey,' while our lead female presentor, Eden Fines, danced to the rhythm with the shoes, seamlessly connecting the song to the creative. Employing camera techniques such as duplication, we showcased the variety of the shoe collection. The outcome mirrored our previous jeans campaign, with Renuar dominating the shoe category, selling out the collection, and subsequently ordering three more campaigns.
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