Roles: Creative Lead, Creative Strategy, Co-Director

Renuar: The Generation of Jeans

In the world of fashion, trends come and go, each era defined by distinct styles, items, and patterns that capture the spirit of the times. For this campaign, we adopted a unique approach by focusing on a specific category: jeans. Partnering closely with the clothing design team, we curated a collection that traversed through various decades, from the 70s to modern-day.

Our message, 'Re:Create Denim,' was a call to reimagine and rediscover the timeless appeal of denim across different eras. We wanted to inspire our audience to see denim not just as a piece of clothing, but as a canvas for self-expression and creativity.

To bring this concept to life, we selected creative atmospheres that resonated with each era, immersing our audience in a journey through fashion history. Each period was presented by a different individual, with renowned singer Ran Danker leading the charge.

The campaign's creative direction, strategy, and execution allowed Renuar to establish a dominant presence in the Israeli jeans market. By connecting with consumers on a nostalgic and aspirational level, we successfully positioned Renuar as the go-to destination for timeless and trendsetting denim styles

If You Got This Far,
We Must Be A Match.

BRIKMAN Creative Agency
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Made in Tel Aviv
Based in Los Angeles