On running, wanted to launch their glow in the dark Monster shoes.
If we’re honest with ourselves - the shoes are… unique. Embracing the ‘uniqueness’ style of the shoes, we chose the slogan 'Get Weird at Night' to convey the spirit of being unique, one of a kind, and unafraid to stand out.
For the launch, we partnered with TLV 10K Night Run
As part of the sponsorship, we provided free shoes to influencers, offered glow-in-the-dark tattoos for runners, installed a photo-op art installation, and placed strategically located billboards across Tel Aviv. This multi-faceted approach not only showcased the new shoes but also engaged with the running community in a memorable and impactful way.
