Naot came up with a problem: we’re doing a full strategic audience rethinking, coming out with a huge collection that appeal to our new audience - we need to show it in a 30 seconds video.
Well, we’re here to solve problems.
The campaign's centerpiece was a dynamic video showcasing the entire collection, set to a fast-paced music, and featuring the duplication of models, each time with a different pair of shoes.
We Wanted to be playful, while not giving up on the sophisticated vibe Naot is known for.
