"NAOT Unmistakably Me" text on black background
"Naot Unmistakably Me" text logo on black background.

Naot came up with a problem: we’re doing a full strategic audience rethinking, coming out with a huge collection that appeal to our new audience - we need to show it in a 30 seconds video.

Well, we’re here to solve problems.

Person sitting on a white sofa wearing a sleeveless top, green skirt, and brown ankle boots, with a modern interior background.

The campaign's centerpiece was a dynamic video showcasing the entire collection, set to a fast-paced music, and featuring the duplication of models, each time with a different pair of shoes.

A woman in a red sweater in four different positions within a modern living room and outdoor area, creating the illusion of multiple identical individuals.

We Wanted to be playful, while not giving up on the sophisticated vibe Naot is known for.

Person diving into a small outdoor pool surrounded by plants and palm trees, with a lush hillside in the background.
Two people in a modern living room with a white sectional sofa, large windows, and wooden lattice divider, wearing similar brown tops and green skirts, posed in relaxation.
Close-up of person wearing black lace-up leather boots with jeans, standing on steps.
A person posing outdoors wearing a beige turtleneck sweater and a long green skirt, surrounded by lush greenery and plants, standing on a concrete path.
Black leather ankle boot with a wooden block heel, surrounded by green plants.
Person wearing brown leather ankle boots with black socks
A pair of brown leather lace-up boots with buckles hanging on a gold metal frame.
Pair of black leather ankle boots with low heels placed on concrete surface near a pool.
Black leather boots placed on an open backgammon board with checkers and dice.