Hummus Republic had a problem: The costumer thinks we are a mom&pop’s shop. That’s a problem we like to solve.

Our insight: Hummus is a product that fits into many different lifestyles. Who don’t like Hummus?So we created 7 different personas that can enjoy Hummus Republic

The Gastronaot

Gym Junkie

Mindful Eater

Picky Eater

Calorie Counter

Plant-Based

Fast Foodie

And we presented this all new strategy with a video featuring the new slogan (and logo):

Every bit of the old Hummus Republic as been updated