Erroca, the official distributer of famous designer sunglasses in the middle east, was about to go retail under its own name.
To Effectively do it, we used the brands Erroca represent, to boost Erroca name
We created a VTR for each brand, highlighting the new brand repeatedly - Erroca, with a big fashion house brand
Neta Elhamister, an household name for luxury in the target market was chosen to lead the campaign
