Text graphic with the phrases "Don't eat the homies" and "Nature is a runway" on a black background, with "AdsWorld" at the bottom.
Text design reading "Dont eat the homies" and "Nature is a Runway."

Imagine you get that brief: A Vegan streetwear brand launching their first activewear collection, that is 80s inspired. Sound like a niche on niche on niche?

For us it sounds like fashion.

We didn’t want to miss any reference. The treadmill, The 80’s Fitness shows, VTR, Cassets, Disco music.

A hand inserting a VHS tape into a VCR with a close-up view of the controls and buttons.
Wooden dummy artist mannequin with adjustable limbs sitting in various poses.
Silhouette of a cat sitting with an arched tail on a white background.

The campaign is all about breaking free from the norm and celebrating the unapologetic energy of the 80s. It's a reminder that fashion and fitness can coexist in perfect harmony, and that nature itself can become our very own fashion playground. There is never enough mix on a mix on a mix. Like Steve Jobs said once: “Creativity is just connecting things”. (Maybe we just made up this one.)

Woman wearing athletic wear and sunglasses exercises on a treadmill outdoors holding a banana, with a scenic hillside background.
Person in pink outfit with "Don't Eat the Homies" text, wearing sunglasses and headphones, standing on a white object, in grassy outdoor setting.
A woman wearing black athletic wear, headphones, and a crossbody bag is walking on a portable treadmill outdoors in a grassy area with hills in the background on a clear day.
Woman standing outdoors on a treadmill wearing a black track outfit with "DON'T EAT THE HOMIES" text, white sneakers, and sunglasses, with a natural landscape backdrop.