Imagine you get that brief: A Vegan streetwear brand launching their first activewear collection, that is 80s inspired. Sound like a niche on niche on niche?
For us it sounds like fashion.
We didn’t want to miss any reference. The treadmill, The 80’s Fitness shows, VTR, Cassets, Disco music.
The campaign is all about breaking free from the norm and celebrating the unapologetic energy of the 80s. It's a reminder that fashion and fitness can coexist in perfect harmony, and that nature itself can become our very own fashion playground. There is never enough mix on a mix on a mix. Like Steve Jobs said once: “Creativity is just connecting things”. (Maybe we just made up this one.)
