Tasked with launching ON Running's new 'Monster' glowing in the dark shoes, our team devised a creative strategy centered around sponsoring Tel Aviv's Night Run, a 10k marathon held at night.
As part of the sponsorship, we provided free shoes to influencers, offered glow-in-the-dark tattoos for runners, installed a photo-op statue, and placed strategically located billboards across Tel Aviv. Embracing the ‘uniqueness’ style of the shoes, we chose the slogan 'Get Weird at Night' to convey the spirit of being unique, one of a kind, and unafraid to stand out. This multi-faceted approach not only showcased the new shoes but also engaged with the running community in a memorable and impactful way.
As part of the sponsorship, we provided free shoes to influencers, offered glow-in-the-dark tattoos for runners, installed a photo-op statue, and placed strategically located billboards across Tel Aviv. Embracing the ‘uniqueness’ style of the shoes, we chose the slogan 'Get Weird at Night' to convey the spirit of being unique, one of a kind, and unafraid to stand out. This multi-faceted approach not only showcased the new shoes but also engaged with the running community in a memorable and impactful way.
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