"Two Cities, One Break" - A summer campaign for the Israeli Ministry of Tourism that highlights the rich history and vibrant culture of Jerusalem and the modern energy and cosmopolitan vibe of Tel Aviv. Our creative team crafted a visually stunning and strategically sound campaign that was rolled out across capital cities in Europe and the United States, including London, Vienna, Amsterdam, and New York. The result was a summer adventure that invited travelers to explore the beauty and excitement of Israel.
The campaign was a huge success, contributing to a record-breaking year for tourism in Israel with over 4 million tourists visiting the country. This achievement is a testament to the power of effective advertising and the impact it can have on the travel industry. At BRIKMAN, we are proud to have played a role in this success story.