Our Mini Cooper Accessories social media campaign was a game-changer for the iconic car brand. Known for its sleek design and performance, Mini Cooper already had a strong following. However, our campaign aimed to showcase the versatility of the brand through its accessories line. By shifting the focus from the cars to the accessories, we were able to breathe new life into Mini Cooper's social media presence.
Our creative approach combined with strategic targeting resulted in a surge of new followers on Instagram and a spike in accessory orders. The campaign highlighted Mini Cooper's ability to offer both style and function, further solidifying its position as a top player in the automotive industry.